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Reading United Unveils New Branding and Logo

By Ryan Lineaweaver, 01/30/20, 10:00AM EST


United refresh brand ahead of 25th anniversary season

"As we enter our 25th season of play, we appreciate that we are able to honor our past while continuing to sharpen and remain strong with what we are doing today," said Reading United Vice President, Art Auchenbach. "Our refreshed logo captures our history and identity. We are grateful to Wandel Design for their gracious and detailed work to elevate our team's image as we begin 2020."

"We have been considering a refresh of our branding for quite a few years," said Reading United's Director of Communications and Marketing, Ryan Lineaweaver. "With our 25th season upcoming, we felt that there was no better time to take a good, hard look at our brand and make some changes. Our goal was to take the original design and simplify it into a brand that's instantly recognizable around Reading, Berks County, and beyond. I think that Wandel Design has done a fantastic job filtering our history and future into a clear, concise vision moving forward."

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