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Coach Keith Conway Joins Reading United as USL2 Asst. Men’s Coach and Men’s Reserve Team Head Coach

By Christian Bauer, 02/15/24, 7:45AM EST


Another local college coach joins Reading United!

Press Release
Contact:  Christian Bauer, President and Co-owner


Berks Professional Sports, Inc. Announce Keith Conway as Reading’s USL2 Asst. Men’s Coach and Men’s Reserve Team Head Coach

READING, PA (February 15, 2024) –  Reading United A.C. is excited to announce Keith Conway as the Men’s USL2 Asst. Coach and Reserve Team Coach for the 2024 Season.  Coach Conway replaces Keelan Powers, who was with Reading for one season before moving onto a role with the Colorado Switchbacks.   Coach Conway’s extensive experience includes coaching professionally in the U.S. since moving from Ireland in 2019. 

"’We are very excited to have Keith join the coaching staff at Reading United," said Casey Moore, Head Coach of the men's USL2 team. "Keith is a knowledgeable and hard-working coach with great experience at all levels.  He is a genuine person with strong character and we will rely on him heavily to assist the USL2 team in all facets as well as lead the Reserve team as their Head Coach."

Coach Conway joins Reading United from the Ursinus Men’s Soccer team where he has been the assistant coach since the ’21/’22 season.  In his time at Ursinus, who compete in the nationally recognized Centennial Conference, for the ‘21/’22 season, Coach Conway guided the team to its best season record and first winning season in program history (10-6-1), he repeated that success in the ‘23/’24 season with an 8-7- record), coached the team to the best start to a season ever in ‘23/’24 (recording a 6-1 record in their first 7 games), and beat the nationally ranked John Hopkins University twice, once in ‘21/’22 and again in the ‘23/’24 seasons.  

“I am excited to share the insights of my success I had at Ursinus with Coach Moore as we look to send Reading United’s USL2 team to the playoffs for the 2024 season.”  Coach Conway added, “I am also eager to lead the Reserve team leveraging my youth and collegiate coaching experiences.”

At the youth club soccer level, he is currently the College Prep Assistant Technical Director at West Mont United Soccer Club, and coaches the Boys 2008 and 2013 teams.  Previously, he has held several leadership positions including Technical Director at another King of Prussia Soccer Club as well as being the Head JV Coach of Bishop Shanahan High school in Downingtown. He owns a soccer coaching business called Innovate Sports LLC  Coach Conway also holds a FA Talent ID Level 1 certification from The Football Association!

Coach Conway was an Irish High School Physical Education and English teacher for six years.  His formal education includes a Bachelor’s Degree in Physical Education and a Master’s Degree in Education. He has over 10 years of soccer coaching experience in Ireland and holds several licenses from UEFA, the Football Association of Ireland, as well as a USSF C license.

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